1 month
10/12/2025
6–8 hours per week
Specialized course (executive education)
Online, asynchronous
Spanish/English
Intermediate
This Specialized Course offers a rigorous and systemically grounded exploration of how virtual, augmented, and mixed reality tools are reshaping performance science and athlete health in professional soccer. Beginning with a technical and theoretical foundation, learners will examine the hardware, software, and human-centered design principles that underlie immersive systems, while situating these technologies within contemporary sport science frameworks such as ecological dynamics and the constraints-led approach to skill acquisition.
Building on this foundation, the second module interrogates the perceptual–cognitive and sensorimotor mechanisms that mediate athlete behavior and adaptation in immersive environments. Through the lens of visuomotor control, attention regulation, and motor learning theory, the course critically evaluates how immersive technologies can enhance decision-making, mitigate injury risk, and promote adaptive expertise under dynamically changing constraints. These insights are anchored in empirical studies and simulation-based performance interventions relevant to elite team sport contexts.
The final module transitions from mechanism to application, focusing on the integration of immersive tools into real-world soccer settings. Topics include immersive rehabilitation, individualized training protocols, and the incorporation of multimodal performance data into feedback systems. Learners will also engage with institutional and ethical considerations, including data governance, implementation workflows, and cost–benefit models for system adoption at scale. The course culminates in a forward-looking assessment of emerging innovations, including AI-driven simulation and real-time analytics, situating immersive technologies as both a technical and strategic frontier in soccer performance and health management.
1. Foundations of Immersive Systems and Theoretical Models
2. Visual Perception, Decision-Making, and Injury Risk
3. Applied Performance, Evaluation, and Integration
4. Implementing and analyzing immersive reality in institutions
Access to the Innovity® Method: Science, Methodology, and Application
Expert Mentorship: testimonials, best practices, and insights from experts—directly from the field
Access to materials anytime, anywhere, and from any device
24/7 Support, synchronous or asynchronous, according to your preference, provided by the Innovity professional team
Case Method: effective use of learned tools and concepts
Self-Assessments to measure learning progress
Comprehensive final exam
Certificate of completion or attendance, as applicable
Dr. Adam Kiefer is a recognized leader in the application of immersive and digital technologies to enhance athlete performance and health outcomes. He serves as an Associate Professor in the Department of Exercise and Sport Science at UNC Chapel Hill, where he is also a core faculty member of the Matthew Gfeller Center for NeuroHealth and an affiliate of the Sports Medicine Institute.
Dr. Kiefer co-directs the Simulation, Training, Analytics & Rehabilitation (STAR) Heel Performance Laboratory, a translational research group focused on leveraging immersive technologies, artificial intelligence, and behavioral science to address critical challenges in sport injury prevention and rehabilitation.
With over two decades of experience, Dr. Kiefer’s work bridges fundamental science and applied sport technology. His research employs extended reality (XR), including virtual (VR) and augmented reality (AR), to better understand and train visuomotor control, cognitive resilience, and post-injury movement dynamics.
His innovative efforts have earned over $12 million in funding and produced more than 90 peer-reviewed publications, including contributions to high-impact journals like the New England Journal of Medicine.
A consultant for industry and government partners, Dr. Kiefer also holds multiple digital technology patents for clinical and field-based applications. He has been invited to speak internationally, including engagements at FC Barcelona, the Philadelphia 76ers, AWS, and IBM’s Thomas J. Watson Research Center, reflecting the global relevance of his work in performance technology and athlete health.